Essentials of Intellectual Property: Law, Economics, and Strategy
Current price:
$45.00
Publication Date: March 8th, 2011
Publisher:
Wiley
ISBN:
9780470888506
Pages:
320
Usually Ships in 1 to 5 Days
Description
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.
- Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
- Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
- Offers an introduction to IP licensing and enforcement
- Now features discussion of critical precedent-setting recent IP cases and proposed patent reform
Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Other Books in Series
3D Animation Essentials (Essentials (John Wiley))
Paperback
Microsoft Windows Security Essentials (Essentials (John Wiley))
Paperback
Essentials of Strategic Project Management (Essentials (John Wiley))
Paperback
Essentials of Banking (Essentials (John Wiley))
Paperback
Essentials of Technical Analysis for Financial Markets (Essentials (John Wiley))
Paperback
Essential Image Processing and GIS for Remote Sensing (Essential (John Wiley & Sons))
Paperback
Essential Mathematics and Statistics for Science (Essential (John Wiley & Sons))
Paperback
Essentials of Licensing Intellectual Property (Essentials (John Wiley))
Paperback
Essential Laboratory Skills for Biosciences (Essential (John Wiley & Sons))
Paperback
Microsoft Windows Operating System Essentials: Exam 98-349 (Essentials (John Wiley))
Paperback
Essentials of XBRL: Financial Reporting in the 21st Century (Essentials (John Wiley))
Paperback
Essentials of Managing Corporate Cash (Essentials (John Wiley))
Paperback
Clinical Physiology and Pharmacology: The Essentials (Essentials (John Wiley))
Paperback