Building Brand Identity: A Strategy for Success in a Hostile Marketplace (New Directions in Business #1)
Current price:
$70.00
Publication Date: June 15th, 1995
Publisher:
Wiley
ISBN:
9780471042204
Pages:
368
Usually Ships in 1 to 5 Days
Description
Brand identity is the special quality that gives a product or service its unique character in the minds of consumers. While establishing brand identity has never been easy, thanks to the fracturing of conventional media, mounting consumer distrust, and an unprecedented proliferation of new brands, it is now more difficult than ever. This guide provides simple steps for overcoming those obstacles in order to develop and deploy a strategy for creating a solid brand identity.