Recognizing that technical ability and studio space are only the initial components of a portrait photography business, this guide to building a thriving portrait studio focuses on successful customer service, networking, diversification, and business management strategies. From setting long- and short-term goals for a business to creating an elegant studio atmosphere that impresses clients (while respecting the budget), this handbook breaks down each minute consideration in the growth of a successful business. Smart managerial decisions regarding portrait-pricing strategies, employee training, telephone skills, positive relationships with suppliers, and responsible delegation of duties are complemented by practical advice on networking within a community, creating demand for high-quality portraiture, and diversifying clientele by catering to the unique needs of each client subset.
James Williams operates a high-end wedding, family, and high-school-senior portrait photography business. President of the Society of Professional Photographers of Ohio, he is certified through the Professional Photographers of America as well as the Professional Photographers of Ohio, and has earned the degree of accolade of Photographic Mastery from Wedding and Portrait Photographers International. He lives in Warren, Ohio.
"James Williams guides the reader through business strategies, the importance of diversification, and the power of marketing your work. . . . In this book, he discusses strategies that he has developed in his own business, from budgeting to the importance of good people skills. If you have interest in marketing your photography, you'll find some helpful advice on these pages." —Photographic Society of America