Commercial Photography Handbook: Business Techniques for Professional Digital Photographers (Paperback)

Commercial Photography Handbook: Business Techniques for Professional Digital Photographers By Kirk Tuck Cover Image

Commercial Photography Handbook: Business Techniques for Professional Digital Photographers (Paperback)

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Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
Kirk Tuck is an award-winning advertising photographer whose clients include Dell, "Elle" magazine, IBM, Motorola, Pharmaco, and Time Warner. He is the author of "Minimalist Lighting: Professional Techniques for Location Photography." He lives in Austin, Texas.
Product Details ISBN: 9781584282600
ISBN-10: 1584282606
Publisher: Amherst Media
Publication Date: September 1st, 2009
Pages: 127
Language: English