Making Ads Pay (Dover Books on History)

Making Ads Pay (Dover Books on History)

John Caples
$14.95
This product is not returnable.
Publication Date: October 20th, 2011
Publisher:
Dover Publications
ISBN:
9780486486017
Pages:
256
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Description

A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.

About the Author

During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.

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