The Craft of Copywriting (Response Books)

Description

Written by a professional copywriter and trainer who rose to become the creative director of one of India's leading advertising agency, this unique book provides provides an insider's insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and secrets that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of guest pieces by some of India's advertising greats , such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes.