Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color (Rockport Universal)
Description
A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.
The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. "
Each principle is presented in a two-page format:
- The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references.
- The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.
By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Praise for Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color (Rockport Universal)
This book is encyclopedic in scope! Each entry is short and can serve as an introduction to the subject of color. You will enjoy learning about everything from Chiaroscuro to Simultaneous contrast and often you are being asked to re-think stuff that you took for granted. Fun!—Nicoline Kinch, creator of Kolormondo
This book offers brief but authoritative insights and interpretations into one hundred topics related to colour theory and colour practice. The authors, both well-known colour theorists and practitioners, discuss all the terms with a fresh eye, in many cases breaking completely with the mantra of traditional colour theory.
Their approach reflects the current views of the prestigious Colour Literacy Project, endorsed by the Inter-Society Color Council and the AIC – the International Colour Association. Not only beginners but also those who are familiar with the world of colour will find something interesting when dipping into this book.—Robert Hirschler, Chair of the International Colour Association Study Group on Colour Education
I highly recommend Universal Principles of Color. Maggio and Westland’s multifaceted approach to color education has resulted in an expansive resource for artists and designers and anyone interested in understanding color. The “broad spectrum” content is enhanced with beautiful images and clear and concise text. An invaluable reference for everyone working within the color field in the 21st century.—Karen Triedman, RISD, author of Colour: The Professional's Guide: Understanding and Mastering Colour in Art and Design